He is: Subversive scribe for Chimpotle (chimpotle.com) and Hot Blog on a Stick (kchotblog.blogspot.com)

He really is: A financial analyst

About his words: Hoffmann described his personal blog, Chimpotle, as “pretty much humor and mass consumption.” Same goes for his contributions to the food blog, where his tongue-in-cheek reviews include the likes of “For a little over $7, I got a generous amount of meat that I enjoyed putting in my mouth, a deal that can’t be beat in any rest area.”

His readers: “A really tight community of bloggers that I know personally and a number of people that I don’t know,” Hoffmann said. “Without people commenting, it’s hard to gauge your readership.”

He tells it like it is: “I wouldn’t consider myself a foodie — more of a person who gives an honest review of the place,” Hoffmann said.

Popular post: “I went to a festival in Salina, Kansas, and ate any food that came on a stick they offered,” he said. “I got a lot of comments and picture views.”

On the blogroll: Tony’s Kansas City, Kansas City With the Russian Accent (kcmeesha.com), KC Lunch Spots (kclunchspots.com), Logtar’s Blog (blog.logtar.com)