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Ink

Fashion Fix: Sulfate-free shampoos now sold at mass market retailers

Keep your hair's essential oils in place with sulfate-free shampoos, which are now available at drug and big-box stores.

Special to Ink

We’ve grown up with the notion that lots of lather equals extra clean, healthy hair. This isn’t entirely true.

Although foamy shampoos wash away product build-up and grime, they also strip hair of essential oils. When hair is lacking the proper moisture balance, it becomes dry and the color fades. Sulfates are the culprits added to shampoo that produce such wonderful bubbles but unfortunately dry out our hair and scalp.

Sulfate-free shampoos have been around for quite some time in salons but have now reached mass market retailers such as Target, Trader Joe’s, Walgreens, CVS and Walmart.

Salon Grafix recently launched Healthy Hair Nutrition Conditioning Cleanser, a sulfate-free all-in-one product ($8.49) for all hair types. It works in place of shampoo, conditioner and detangler, feels like a creamy conditioner without any suds, then rinses to a squeaky clean.

For added shine and softness on extremely dry or chemically treated hair, try the Intensive Hair Repair Masque ($8.49) in addition to the cleanser.

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