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Charles Gooch

This is Artificial Tangent, a source of all things nerd and subversive. Mostly we'll talk movies, but music, television, The Highlander comic books and the collected works of Danielle Steel are all on the agenda.
November 2008
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In a world of failed box-office blockbusters, "The Dark Knight" holds on for another weekend victory, sure. I'm happy about that. But, how the hell did "The Mummy" make $40 million?


Afternoon update: Power tumbling, contest winners and Heat Vision and Jack.

Congratulations are to be given to frink C-Rocks, who is the proud owner of a set of "Tropic Thunder" bobble head dolls. He answered every question right (including the bonus question) just like four others did. He wins the set because he nailed the tiebreaker.

You take Winona Ryder with you on a road trip because you won't have to pay for anything along the way. (That and she's hot.)

The other answers:

1. Ben Stiller, Bob Odenkirk, Janeane Garofalo and Andy Dick. (Bonus: Judd Apatow)

2. Ben Stiller was nominated in 2004 for worst actor in five different movies.

3. Steve Coogan played a police inspector in Hot Fuzz.

4. Nick Nolte in 48 Hours

5. Robert Downey Jr. was in "Good Night, Good Luck" with George Clooney, "Game 6" with Michael Keaton and "Kiss Kiss Bang Bang" with Val Kilmer.

6. Jack Black was in Bob Roberts.

7. The show, mentioned again below, was Heat Vision and Jack. It would've been awesome.

8. Danny McBride said it in "Hot Rod" a movie the winner of this competition and I will have to agree to disagree on.

9. Brandon T. Jackson was in the following: Bowling for Columbine, Roll Bounce, Ali and 8 Mile.

10. Tom Cruise, Matthew McConaughey, Katie Holmes, Justin Thoreaux, Tobey MacGuire and Mickey Rooney all make cameos in Tropic Thunder.

So, enjoy them. To those that participated, don't think I've forgotten about you. I've got a few "Drillbit Taylor" window clings that I don't know what to do with.

And, now, onto the afternoon update. It's just two videos, but ohmygod are they awesome videos.

The first is my new favorite sport: Power Tumbling. A co-worker showed me this video today, and I'm convinced that anyone who can do this should be our president. (As an added bonus, enjoy the Borat-like title cards.)

I feel like I just got served something awesome.

The second video is a link only (mainly because it's a 30 minute clip) of the pilot for the stellar Ben Stiller show "Heat Vision and Jack." It's possibly the greatest TV show never created. Enjoy.

**********

My (Morning) Rant | Box-Office Recap

"Dark Knight" wins again, but barely overcomes American ignorance.

Tons of people went to see a movie that a) didn't look very good and b) was panned by nearly every critic in the world.

Go check out the rottentomatoes.com page for "The Mummy: Tomb of the Dragon Emperor." I'll wait.

That's bad. Really bad. But, that piece of crap gave "TDK" a run for the money this weekend.

Proving a point I've longed feared was become a reality: People don't listen to movie reviewers anymore. (Though, they did with "Meet Dave." Though that might have been because they'd seen the trailers.)

People watch countless trailers, are exposed to viral marketing, entertainment show interviews, tons of Web sites and more. Complete innundation.

And they want to decide for themselves whether a movie is worth their time or not. They don't want to listen to what some elitist reviewer has to say.

(Why this doesn't work with politics is beyond me. They ignore Roger Ebert, but listen to Rush Limbaugh. ... Oh, the humanity.)

I have to admit: I don't really pay attention to a lot of movie reviewers either. (I also don't listen to political commentators. My weakness: Fantasy football analysts.)

I'm not saying they are all bad, but a lot of them have seen way too many movies to judge things accurately anymore. 

Not everything can be "The Godfather" or "Citizen Kane."

They need different scales for different genres. For example, I'm willing to go on a limb and say that 75% of them won't find "Pineapple Express" entertaining — mostly because the movie isn't nearly as good as critical-darling "Once." (Quick plug: Look for my "Pineapple Express" review in Wednesday's Ink. Or, just ignore. You've already made up your mind on that one, admit it. But at least see what I have to say!)

This past weekend, nearly every reviewer in the country tried to steer the public away from "The Mummy: Tomb of the Dragon Emperor."

Only, a good chunk of the public decided not to listen.

(Note: I didn't get a chance to go see this movie yet, not that I really wanted too, but it was between this and "Pineapple Express." Like you, I made my choice without consulting anyone.)

It managed to crack the Top 50 highest grossing movies of 2008 in its opening weekend, making $42.5 million.

For the sake of comparison, it debuted at 40 on the list of highest-grossing movies, only three spots behind "Speed Racer," a movie that's been out almost three months. To get all math-y on you, "Speed Racer" has only made $1,456,271 million more than "The Mummy" made in one weekend.

It's worth noting — without gloating — that "Dark Knight" managed to keep The Mummy out of the top spot this weekend, raking in $44.8 million.

Now, while moviegoers didn't beat down the theater doors to see "The Mummy" despite the 100-degree temps across much of the Midwest, $40 million isn't something to sneeze at.

Who would've thought "The Mummy 3" would be worth anything? Let alone a critical analysis of anything. But here it is: "The Mummy 3" perfectly illustrates the gulf between moviegoers and reviewers.

Or, more accurately, it illustrates how movie studios have managed to find a way to circumvent the reviewer.

Constant hype and hyperbole, combined with a tidal wave of trailers/web videos and a few shills willing to give anything a positive review (or an extra bag of popcorn or star) can convince anyone to go see a movie.

They figured out how to drive a wedge between an audience and the reviewer.

Hey, it worked for "Indiana Jones and the Kingdom of the Crystal Skull."

That movie sucked more than not being able to watch Shark Week in HD because my DVR receiver is a piece of crap. But it's the third highest-grossing movie this year behind "The Dark Knight" and "Iron Man."

So, where does the reviewer stand in this environment?

My take is that television news has ruined the art of the movie critique — or at least what an audience expects from a movie critique. Thanks to Fox News and CNN, people now choose where to get their news not based on realability or trustworthiness, but based on which outlet agrees with their political stance.

Hey, maybe that's the reason people worship Rush and not Roger or Peter or Robert or Ben or Richard.

Thoughts?

Okay, robert Butler gave Indiana Jones and Iron Man 2-1/2 stars, and Incredible Hulk 2 stars. And compared to Iron Man and Hulk, Indiana Jones SUCKED. So who am I supposed to trust? Word of mouth is the only reliable source. Reviewers are too influenced by the industry.
I think you're giving Rush Limbaugh too much credit. He has a lot of listeners but about ZERO effect on anything outside his radio show. He heavily promoted that Ben Stein "Creationism" movie which tanked at the box office. Who in their right mind would listen to his advice when it comes to movies anyway?!
P-ARCH: That's my biggest problem with reviewers as well. They don't use a realistic scale. Although, after writing this screed, I noticed that Roger Ebert gave "The Mummy" 3 out of 4 stars. Why? Cause he said it was dumb and fun. Finally. TRAVIS: No one should ever listen to Rush, but unfortunately, when it comes to matters of our government, they do.
Agreed, Gooch. Maybe the realistic scale should be: 1. Go see it. 2. Don't waste your time. Then they can start to qualify their answers from there. When I ask friends or co-workers, that's the scale used by all the "word-of-mouth" opinions.
How about the answers to the contest? Come on, you promised.
to me.. there are 3 main reasons why people dont listen to moive critic.. the main one is if they really want to see a movie, no matter who tells them what, they are going to see said movie. the second is a add on to #1.. people dont trust "snobby" critics. My uncle really wanted to see the mummy and i told him it got bad review. he said "those critics dont know what they are talking about. alll they like are stupid french flims" which to a certain extent is true. some critics belive all movies should be merchant ivory films. they hole movies to a high level and forget that average joe could give a rats ass about a love story set in 1930's indonesia. they want to see stuff blow up.. not watch 'le amor de pisspants'. and the third.. they listen to the wrong critic. people need to choose who's concil they listen to carefully. critics are like pants.. there are a lot of them out there.. but only one will fit just right. everybody has a favorite. it's no secret that i hate shawn edwards with a passion and belive he should be given the critical equivalnt of disbarment, but i know a guy who swears by him.. i called him stupid, but i cant deny his opinion (no matter how wrong).
Pro movie reviewers are going the way of the dinosaur. Once upon a time they were relevant. Nobody listens 'cause they're really not anymore. check out http://spill.com/ These guys give the most entertaining reviews hands down. Personally The Mummy had Jet Li and Michelle Yeoh and I knew it was gonna suck because word was Rachel Weisz though the script sucked... and it did. Weisz was missed beyond words... but I'm a long long time fan of Asian cinema and I didn't care how bad it sucked. I was going. The really bad news is it costs damn 'ner as much as Batman and won't have nearly the staying power or make nearly the amount of money. Now I turn my hopes to Babylon AD for one of my fav Hong Kong actors to star in an American film that doesn't suck.

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