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WTF? Spiritual Water

May 14, 2008 12:00:00 am

The instructions are simple: Read the Prayer ... Drink the Water ... Believe in God! Believe in Yourself!

Spiritual Water is the faith-inspired venture of two Sunrise, Fla., businessmen.

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The 11 bottles in the company’s collection bear prayers and impressively detailed images of Jesus Christ, St. Michael and the Virgin Mary. Spiritual Water joins a broad slice of feel-good products — Testamints, Bible Gum and other bottled holy waters — emerging at the intersection of religion and commerce, entrepreneurship and pop culture.

Last fall, Elicko Taieb launched Spiritual Water as a way to inspire Protestants and Catholics. The water, purified from a municipal source in Santa Ana, Calif., is not available in stores, but Taieb says independent distributors sell about 2,000 to 3,000 cases a month.

Spiritual Water’s 16.9-ounce plastic bottles sell for $2.

Alongside the standard nutritional facts — zero calories, fat, sodium, carbohydrates, protein — the bottles are printed with prayers in English and Spanish.

Tell us what you think of Spiritual Water on our Chatter forums at inkkc.com.

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